About Us

About Terry Collier MSc & Associates

We are a small team of talented professionals with a wide range of skills and experience. We love what we do, and we do it with passion. We look forward to working with you.

From design to development to marketing and sales, Terry Collier, MSc. & Associates provides a variety of services in the seniors housing industry.

Our Team

Terry Collier, MSc

Terry’s first exposure to Seniors was developing digital solutions (implementing desk top computers for administrative duties) for a chain of senior’s property’s in Southern California (1985).

Terry became interested in Seniors research while doing his master’s degree, where he studied senior’s consumer behavior. He then moved to Canada to work for a senior’s developer in the marketing division. Terry’s primary responsibilities was to support the developers marketing efforts with research on senior’s consumer behavior.

Terry’s research impacted the design and implementation of programming at many seniors’ properties in Alberta. He was a faculty member and lecturer at Medicine Hat College, Grande Prairie College and Red Deer College, during which time he facilitated the development of a seniors supportive living property in each community. (The Wellington/Medicine Hat, The Gardens at Emerald Park/Grande Prairie and Three Robins active living community/Red Deer).

Terry is a partner at EFG Architects and supports his firm’s architectural efforts focusing on adult apartment’s, supportive living facilities and care facilities. He continues to do focus groups and research to support the changing life style needs of seniors. With over 450 million dollars in design, development and marketing of senior’s properties in Western Canada (29 properties), Terry is considered an authority on the purchasing behavior of seniors.

Martin Gardener

Martin Gardner has 25 years’ experience as a reputable operator in the Senior Living/Care Industry in both the for-profit and not-for-profit sectors. Martin specializes in facility start-up’s, acquisitions, transition planning, change management and has been responsible for improvingthe overall financial and operational performance of dozens of seniors’ housing properties.

With a strategic focus on quality improvement initiatives, program development and the importance of team building at the site level, Martin’s successful leadership and mentorship style continues to inspire and motivate others to collectively achieve operational excellence by developing great corporate and workplace culture.

In addition to his passion for operations, Martin has also been very active in new business development opportunities within the industry. These activities includes land assemble, strategicjoint venture partnerships, design development, due diligence and lending policies specifically relating to the development and functional operations of new seniors housing projects and service delivery models.

Ron Usher

Ron studied Architectural Illustration at MacEwan University in Edmonton and quickly gained work in Toronto working for Setterington and Company Marketing Agency, an organization that specialized in builder development marketing for single, multi-family, hi-rise, and commercial advertising.

Ron then got an opportunity to work with a major Architectural firm inChicago, Rael D. Stutsky &Assoc. Inc. Creating architectural renderings for residential, commercial, mix-use, hi-rise, and institutional projects throughout the U.S.

Ron made a return to Edmonton to start his own consulting firm specializing in commercial and residential marketing offering architectural rendering, interior design, exterior design and integrated marketing/brand systems.

Over the last decade, and as opportunities presented themselves Ron’s firm has focused on seniors residential projects gaining valuable expertise and insights in this growing area.

Ron has developed and honed his craft over three decades creating unique skill sets, and garnering the confidence of builders and developers across North America.

Judy McAuley

Trudy McAuley transitioned into being part of a marketing team focused on Active Adult Apartments with aging in place amenities. Trudy’s passion is spending time with clients, listening to their life journey and helping them find solutions to their problems as they begin the process of moving into their new home and becoming part of a community.

Whether it’s helping a resident that is parting with their prized possessions or encouraging them to meet their new neighbors to begin to end loneliness, Trudy McAuley guides them through an often difficult time.

As part of the marketing team Trudy McAuley has planned ground breakers, participated in development of collateral material, presented on various topics at socials (large gatherings of people brought together to educate clients on senior issues as well as the project being built) maintained a data base, rent roll and moved residents into properties.

Janet Halbesma

Meet Janet, a seasoned professional with over four decades of invaluable business experience, primarily centered around customer service and human resources. For the past five years, Janet has ventured into the realm of continuing care, where her dedication shines brightest. Beginning her journey in long-term care, Janet focused on delivering personalized one-on-one support to clients, establishing profound connections along the way.

Janet’s career trajectory took an exciting turn when she partnered with Terry Collier as a leasing manager. This collaboration marked a pivotal moment, showcasing Janet’s adaptability and knack for forging meaningful partnerships. Her transition into this role was seamless, thanks to her wealth of personal experiences and unwavering passion for senior care. She had the opportunity to tour a Three Robins Community and was excited to see how programs and amenities could make a huge difference in the lives of seniors and wanted to be a part of the process.

As part of the marketing team Janet looks forward to getting to know clients and assisting them as they embark on their new journey in life.

As Janet continues to evolve professionally and personally, her journey serves as an inspiration to all who aspire to blend career success with genuine compassion. With her unparalleled expertise and unwavering commitment to service, Janet is poised to continue making a profound difference in the lives of seniors and the communities she touches.

Len Halbesma

Len is the most recent person to join our team. After a 40 year career in grocery store management, he brings with him a wealth of business experience and IT skills. His passion resides in analytics, spreadsheets, and business processes that offer organization and efficiencies.

Len is excited to be a part of our team as he recognizes that the past business model of senior care is outdated, and he is motivated to play his part in affecting change. Today’s senior is more sophisticated, more knowledgeable, and desires choices. A place to live is no longer good enough. Active Adult Living is more than a catchphrase. It is how we see ourselves living after retirement. He looks forward to bringing this vision to life.

Providing a variety of services in the seniors housing industry – from design to development to marketing and sales.

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